Be Spontaneous

Creator Lessons from the Coconut Tree

How the Harris Campaign does social, and what you can learn from it

Mr Beast's production manual was leaked 👀

Here are my takeaways

Why I fell down, and why I got back up

A letter about consistency

Do you get nervous public speaking? (See also: "Are you human?")

Let's nip that in the bud

I went to Creatorfest🤩, and I left with a completely different perspective

Don't make video content...

Instead build a content pipeline😎

Is TikTok Shop the future of LinkedIn?

I think so, that’s why I wrote a whole newsletter about it

Are you creative at work?

(and is that the right question to ask)

Claude and I got high on growth loops

and guess what we built for you...

Hello Trendspotters

Audience is an asset

My most viral TikTok was a HUGE mistake

Here’s what it taught me about audience

Why I spent years hiding behind the camera

and what got me to step out